The Chovezi® Story
Inspired by family, ancestry, and adventure
Sentimentality
Precious possessions that continuously grow in value with time
Family & Friends
Inspired by love for the people around us
Life
Designed to celebrate and document life with all of its twists & turns
I lost my grandparents when I was still too young to have ever understood them as individuals. In attempt to get to know them over the years to come, I explored the possessions they left behind in their time-encapsulating one bed flat. It was their photographs and letters that helped me feel their life energy in me. Their spirits that I've carried within ever since.
- Peter K. Petrov, Founder
- The Classic and Vintage formats are recreations of the prints I find in our own family albums from my grand parents' generation.
- Chovezi® was created by combining the sentimentality of those old photos with the necessity for circularity in product design in modern times.
- The brand is an embodiment of the Petrovi family spirit, the logo being my mum's handprint, and the shop being launched on fathers day to celebrate my dad and his dad.
The Founding Family
Inspired by my grandad. Getting to know him from old photos and letters he left behind after his passing.
The Chovezi® brand was created to help preserve family history & culture in a way that does not harm the environment.
The Chovezi® Promise
Made by our family for yours.
The Mission
To inspire people to sign out and live in tune with the people and the places around them.